CATEGORY

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Layout Headlines & Bylines

All articles have headlines that capture the reader's attention and accurately describe the content. All articles have a byline.

All articles have headlines that accurately describe the content. All articles have a byline.

Most articles have headlines that accurately describe the content. All articles have a byline.

Articles are missing bylines OR many articles do not have adequate headlines.  Layout is confusing / difficult to follow.

Articles - Supporting Details

The details in the articles are clear, effective, and vivid all of the time.

The details in the articles are clear and pertinent most of the time.

The details in the articles are clear and pertinent some of the time.

The details are neither clear nor pertinent.

Articles Organization & Purpose

The articles establish a clear purpose in the lead paragraph and demonstrate a clear understanding of the topic.  Exceptionally organized.

The articles establish a purpose in the lead paragraph and demonstrate an understanding of the topic.  Clearly organized.

The article's purpose is vague in the lead paragraph. Weak demonstration of understanding of the topic. Some organization present.

The articles do not establish a clear purpose in the lead paragraph and do not demonstrate a clear understanding of the topic.  Disorganized.

Graphics & Captions

Graphics are relevant, creative, and are clearly related to the articles they accompany.  All graphics have captions that adequately describe the people and action.

Graphics clearly related to the articles they accompany.  All graphics have captions.

Graphics are somewhat related to the articles they accompany. Connection is not direct.  Most graphics have captions.

Graphics are not clearly related to the articles. Inappropriate or no graphics used.  many graphics do not have captions.

Grammar

No spelling or grammar errors.

No more than a couple of spelling or grammar errors.

No more than 3 spelling or grammar errors.

Several spelling or grammar errors.

Advertisement

Product is directly related to the text.  Graphics and format are exceptionally appealing and persuasive.

Product is related to the text.  Graphics and format are appealing and persuasive.

Connection between the product and text is vague.  Graphics and format are minimal.

No connection between the product and text.  Graphics do not apply or are inappropriate.