After you have put in the hard work, research, and funds to craft the perfect online course in a field you are an expert in, you will now be ready to offer your product to your target audience. You will, therefore, need a great marketing strategy to help you pool a team of ready and dedicated students to buy your course. Creating such a strategy can prove to be tasking, especially if you are a guru in any other field but marketing and business. You may even find it challenging to use marketing buzzwords to capture your audience’s attention effectively. However, this article has you covered. Here is a list of marketing strategies that will help you get your course out there regardless of your level of expertise in the business world:
Create a persona to describe your customer
What kind of people are your customers? What is their typical day? What are they going through, and what influences their decision-making? All these are questions that will enable you to create a persona that will illustrate your clients’ behavior profile and understand them even more. Your personas need to reflect your client as much as possible, as this will be crucial in the coming steps. The most important information for you to get includes:
- Hopes and aspirations
- Devices they will use to access your course
You can obtain this information from your existing clients by having them fill out surveys on Google Forms or SurveyMonkey.
Create a podcast
People who seek online classes often do so because they are busy and need flexibility. Consider reaching out to them with a podcast which they can listen to as they go about their business. Statistics show that 63% of people bought something they heard about from a podcast. You do not have to run your podcast; offer to make a guest run on someone else’s. Podcasts are an effective way to engage a busy audience, promote your brand, and show your level of expertise in the field whose course you are selling.
Tell a story
Everyone loves a good story; they remove people from their realities, albeit for a while, and make a lasting impact on their minds. To appear more authentic and make a positive impression on your clients, show them your journey up to the seasoned professional you are today. Describe your failures, background story, and be innovative and genuine. Avoid being promotional; rather, your story should invoke thoughts and trigger an emotional reaction from the readers. If your story is excellent, you may convert more site visitors into students and change your critics’ minds.
Your clients’ perception of your services is incredibly vital in convincing new clients to enroll. Statistics show that 88% of consumers will check review websites before making a purchase. If there are not any reviews to find, a client may not have sufficient trust in your brand to commit their money. Pages with at least five genuine reviews make up to 270% conversions compared to pages without. In addition to reviews on your website, consider pulling in comments on social media. Your reviews do not have to be perfect; the fact that other clients have bought your course is sufficient for many new customers.
Blogging today is another marketing strategy weapon. Blogs will help you convert up to 60% of your website visitors into clients, not to mention the positive impact a blog will have on your website SEO. If your website is built on an e-commerce platform like Shopify, you may have access to a blogging feature. If your course is on a Learning Management System, you can have a separate blog on WordPress or Medium. Medium is especially excellent for professionals; you can write helpful tips, pointers, and articles in your field and network with other entrepreneurs.
Segment your email newsletter
Segmenting your newsletters is crucial if you have courses in different fields. Each course will have different clients, which means different demographics and needs. Sending all your clients the same email newsletters will have dismal results because you will not be considering the differences in interests between your two clusters of clients. If a fitness class client comes across an email meant for baking class clients, they will most likely ignore the email. Segmented emails have higher open rates and fewer unsubscriptions. There are tools you can use to segment your email, provided you have a ready list of your clients.
Pinterest is another social media platform that not many people pay much attention to. However, you will be surprised to note that it is the second-highest source of website referrals and that one in every two millennials visit the app for inspiration. Even more people visit Pinterest to find new brands worth trying. You can use your pins to offer your visitors a glimpse of what you offer on your website by repackaging some of your content with infographics and images made with tools like Canva.
Marketing your online course today is all about online communities like Reddit, Quora, and Pinterest. Another key component of an effective marketing strategy is to tailor it to engage the client in both promotional and non-promotional ways. With these guidelines, you will make a reliable marketing campaign that will drive traffic and sales.
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